{"id":22146,"date":"2026-07-27T22:45:24","date_gmt":"2026-07-27T22:45:24","guid":{"rendered":"https:\/\/playball.com.ng\/?p=22146"},"modified":"2026-07-27T22:45:24","modified_gmt":"2026-07-27T22:45:24","slug":"chelsea-are-trying-to-make-money-the-wrong-way-as-front-of-shirt-sponsor-nightmare-drags-on","status":"publish","type":"post","link":"https:\/\/playball.com.ng\/?p=22146","title":{"rendered":"Chelsea are trying to make money the wrong way as front-of-shirt sponsor nightmare drags on"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"post-378745\">\n<div class=\"article-follow\">\n<div class=\"article-sharing google-follow\">  <img loading=\"lazy\" decoding=\"async\" width=\"28\" height=\"28\" src=\"https:\/\/www.thechelseachronicle.com\/wp-content\/themes\/grv-media\/img\/google-discover.svg\" alt=\"\"\/> <span>Add as preferred source on Google<\/span>  <\/div>\n<\/p><\/div>\n<p><strong>If you are a Chelsea fan, you can be both happy and angry right now. It has been that kind of summer.<\/strong><\/p>\n<p>A lot of good work has been done in the transfer window. Chelsea have brought in Morgan Rogers, who is one of the best attacking players in the Premier League.<\/p>\n<figure class=\"wp-block-grvmedia-grv-video GRVMultiVideo\"\/>\n<p>They have also made a lot of profit on Andrey Santos after selling the midfielder to Manchester United for \u00a350m.<\/p>\n<section class=\"grv-talking-point\" data-trigger=\"vue-sidebar\" data-story-id=\"a7ff3fe3-a05c-423f-9e8c-99ae14865441\" data-story-name=\"Chelsea Transfers\" data-comment-id=\"5db8c459-8804-4401-a367-b39e7310ce90\" data-story-slug=\"chelsea-transfers\">\n<div class=\"grv-talking-point__inner\">\n<header class=\"grv-talking-point__header\">  <\/header>\n<div class=\"grv-talking-point__content\">\n<div class=\"grv-talking-point__cta\">\n<div class=\"grv-talking-point__title-wrap\">\n<div class=\"grv-talking-point__title-content\">\n<h3 class=\"grv-talking-point__title\">What are you thoughts on Bradley Barcola reportedly snubbing Chelsea?<\/h3>\n<p class=\"grv-talking-point__subtitle\">Here&#8217;s how he compares to new signing Morgan Rogers!<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"grv-talking-point__embed\">\n<figure class=\"wp-block-image size-large\">\n<div><img decoding=\"async\" width=\"819\" height=\"1024\" loading=\"lazy\" sizes=\"auto, (max-width: 991px) 100vw, 800px\" src=\"https:\/\/cdn1.thechelseachronicle.com\/uploads\/17\/2026\/07\/Bradley-Barcola-Morgan-Rogers-819x1024.png\" alt=\"Bradley Barcola's and Morgan Rogers' stats\" class=\"wp-image-378613\" srcset=\"https:\/\/cdn1.thechelseachronicle.com\/uploads\/17\/2026\/07\/Bradley-Barcola-Morgan-Rogers-819x1024.png 819w, https:\/\/cdn1.thechelseachronicle.com\/uploads\/17\/2026\/07\/Bradley-Barcola-Morgan-Rogers-240x300.png 240w, https:\/\/cdn1.thechelseachronicle.com\/uploads\/17\/2026\/07\/Bradley-Barcola-Morgan-Rogers-768x960.png 768w, https:\/\/cdn1.thechelseachronicle.com\/uploads\/17\/2026\/07\/Bradley-Barcola-Morgan-Rogers-912x1140.png 912w, https:\/\/cdn1.thechelseachronicle.com\/uploads\/17\/2026\/07\/Bradley-Barcola-Morgan-Rogers-600x750.png 600w, https:\/\/cdn1.thechelseachronicle.com\/uploads\/17\/2026\/07\/Bradley-Barcola-Morgan-Rogers.png 1080w\"\/><\/div><figcaption title=\"Credit: Chris Brunskill\/Fantasista\/Neville Williams\/Aston Villa FC via Getty Images\">Credit: Chris Brunskill\/Fantasista\/Neville Williams\/Aston Villa FC via Getty Images<\/figcaption><\/figure>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<p>What about matters outside of the transfer market? Are Chelsea supporters satisfied with the other dealings at the club? Absolutely not. <\/p>\n<p>For example, take the front-of-shirt sponsor situation. Todd Boehly and Behdad Eghbali have owned Chelsea for four years now and are yet to secure a permanent front-of-shirt sponsor. It is really surprising that more has not been made of that.<\/p>\n<p>They are missing a really good avenue of income. It is probably one reason why they are having to sell players in each window.<\/p>\n<p>It puts more of an emphasis on generating money from player sales and other areas. Chelsea fans are having to pay \u00a314.99 to watch their pre-season games, with director Daniel Finkelstein claiming on X that the club\u2019s new CFC+ service is needed to help generate revenue so the team can compete. Nonsense.<\/p>\n<p>It comes after Chelsea released Xabi Alonso\u2019s first interview, which could only be watched by paid subscribers until the club had a change of heart.<\/p>\n<figure class=\"wp-block-image size-large\">\n<div><img decoding=\"async\" width=\"1024\" height=\"683\" loading=\"lazy\" sizes=\"auto, (max-width: 991px) 100vw, 800px\" src=\"https:\/\/cdn1.thechelseachronicle.com\/uploads\/17\/2026\/07\/GettyImages-2285305446-1024x683.jpg\" alt=\"Manager Xabi Alonso of Chelsea\" class=\"wp-image-377163\" srcset=\"https:\/\/cdn1.thechelseachronicle.com\/uploads\/17\/2026\/07\/GettyImages-2285305446-1024x683.jpg 1024w, https:\/\/cdn1.thechelseachronicle.com\/uploads\/17\/2026\/07\/GettyImages-2285305446-300x200.jpg 300w, https:\/\/cdn1.thechelseachronicle.com\/uploads\/17\/2026\/07\/GettyImages-2285305446-768x512.jpg 768w, https:\/\/cdn1.thechelseachronicle.com\/uploads\/17\/2026\/07\/GettyImages-2285305446-1536x1024.jpg 1536w, https:\/\/cdn1.thechelseachronicle.com\/uploads\/17\/2026\/07\/GettyImages-2285305446-1140x760.jpg 1140w, https:\/\/cdn1.thechelseachronicle.com\/uploads\/17\/2026\/07\/GettyImages-2285305446-750x500.jpg 750w\"\/><\/div><figcaption title=\"LONDON, ENGLAND - JULY 13: Manager Xabi Alonso of Chelsea during a press conference at Stamford Bridge on July 13, 2026 in London, United Kingdom. (Photo by Darren Walsh\/Chelsea FC via Getty Images)\">Photo by Darren Walsh\/Chelsea FC via Getty Images<\/figcaption><\/figure>\n<p>Chelsea and seven other Premier League clubs have also been criticised for increasing the prices of their replica shirts.<\/p>\n<p>\u201cThese price rises will leave many loyal fans wondering when enough is enough,\u201d Consumer expert Scott Dixon was quoted as saying by The Independent. \u201cWe see this year in, year out, and it smacks of blatant greed and an own goal that could backfire on clubs. These kits are overpriced by anyone\u2019s standards and will leave many fans priced out.\u201d<\/p>\n<p>It is not a good look, especially when you continue to choose not to have a front-of-shirt sponsor.<\/p>\n<p>Of course, Chelsea will say that there are good reasons for the above. They are obviously waiting for a deal that they feel guarantees an appropriate amount of money.<\/p>\n<p>No deal is better than a bad deal, business owners like Boehly and Eghbali will argue. But not having a front-of-shirt sponsor is hurting the club and the fans.<\/p>\n<div class=\"see-more-wrapper lazy see-more-open see-more-blank extra-content\" data-src=\"https:\/\/www.thechelseachronicle.com\/columnist\/chelsea-are-trying-to-make-money-the-wrong-way-as-front-of-shirt-sponsor-nightmare-drags-on\/none\" data-type=\"subscribe\">\n<div class=\"see-more subscribe\">\n<figure class=\"newsletter\">\n<div><svg class=\"loading\" width=\"118\" height=\"36\" viewbox=\"0 0 118 36\"><use href=\"#dots-svg\"\/><\/svg><\/p>\n<div class=\"signup\"><span class=\"hf\">Join Our Newsletter<\/span><\/p>\n<p>Receive a digest of our best Chelsea content each week direct to your mailbox<\/p>\n<\/div><\/div>\n<\/figure>\n<\/div>\n<\/div><\/div>\n<p><script>grvLoadAnalytics = () => {(function(d,s,i){var f=d.getElementsByTagName(s)(0),j=d.createElement(s);j.async=true;j.src=\"https:\/\/www.googletagmanager.com\/gtag\/js?id=\"+i;f.parentNode.insertBefore(j,f);})(document,'script','G-E7VRWQHDP6');(function(d,s,i){if(!\/callback=in\/.test(window.location.search)){var e=d.createElement(s);var n=d.getElementsByTagName(s)(0);e.type=\"text\/javascript\";e.async=true;e.src=\"https:\/\/static.chartbeat.com\/js\/chartbeat.js\";n.parentNode.insertBefore(e,n);}})(document,\"script\",\"G-E7VRWQHDP6\");(function(){let s=document.createElement(\"script\");s.async=true;s.dataset.domain=\"thechelseachronicle.com\/MFj4XQ\";s.src=\"https:\/\/api.publytics.net\/js\/script.manual.ping.min.js\";document.getElementsByTagName(\"head\")(0).appendChild(s);})();if(!\/callback=in\/.test(window.location.search)){setTimeout(function(){!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';n.queue=();t=b.createElement(e);t.async=!0;t.src=v;s=b.getElementsByTagName(e)(0);s.parentNode.insertBefore(t,s)}(window,document,'script','https:\/\/connect.facebook.net\/en_US\/fbevents.js');fbq('init','663509325503632');fbq('track','PageView');fbq('track','ViewContent',{content_name:'Chelsea are trying to make money the wrong way as front-of-shirt sponsor nightmare drags on',content_category:'Opinion',content_ids:(378745),content_type:'post',});},3000);}}<\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Add as preferred source on Google If you are a Chelsea fan, you can be&#8230;<\/p>\n","protected":false},"author":1,"featured_media":22147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-22146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chelsea"],"_links":{"self":[{"href":"https:\/\/playball.com.ng\/index.php?rest_route=\/wp\/v2\/posts\/22146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/playball.com.ng\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/playball.com.ng\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/playball.com.ng\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/playball.com.ng\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22146"}],"version-history":[{"count":0,"href":"https:\/\/playball.com.ng\/index.php?rest_route=\/wp\/v2\/posts\/22146\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/playball.com.ng\/index.php?rest_route=\/wp\/v2\/media\/22147"}],"wp:attachment":[{"href":"https:\/\/playball.com.ng\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/playball.com.ng\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/playball.com.ng\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}