{"id":23692,"date":"2026-08-15T15:14:36","date_gmt":"2026-08-15T15:14:36","guid":{"rendered":"https:\/\/playball.com.ng\/?p=23692"},"modified":"2026-08-15T15:14:36","modified_gmt":"2026-08-15T15:14:36","slug":"cpk-co-founder-reveals-what-he-believes-sent-iconic-pizza-chain-into-decline","status":"publish","type":"post","link":"https:\/\/playball.com.ng\/?p=23692","title":{"rendered":"CPK co-founder reveals what he believes sent iconic pizza chain into decline"},"content":{"rendered":"


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California Pizza Kitchen co-founder Rick Rosenfield told Fox News Digital how two former prosecutors built a pizza empire and how he believes the iconic chain is moving towards a ‘new glory.’<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

On a quintessential Beverly Hills street in 1985, a restaurant that would help transform the pizza industry opened its doors.<\/p>\n

After years of practicing law as federal prosecutors and criminal defense attorneys, co-founders Rick Rosenfield and Larry Flax chose to leave the courtroom behind to pursue their dream of becoming restaurateurs.<\/p>\n

“We didn’t want to open just a restaurant. We decided to be bold. We said we want to open a national and international chain of restaurants,” Rosenfield told Fox News Digital.<\/p>\n

With its Original BBQ Chicken Pizza and polished approach to casual dining, California Pizza Kitchen helped popularize California-style pizza among diners across the U.S. and eventually around the world. The chain became a household name while helping bring a distinctive, California-inspired approach to pizzas, pastas, salads and desserts.<\/p>\n

FUDDRUCKERS BECAME THE ‘BLOCKBUSTER’ OF BURGERS, AND NOW IT’S NEARLY GONE<\/strong><\/p>\n

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Rick Rosenfield (Left) and Larry Flax (Right) co-founded California Pizza Kitchen after years of practicing law.<\/span> (Mark Boster\/Los Angeles Times via Getty Images \/ Getty Images)<\/span><\/p>\n<\/div>\n<\/div>\n

California Pizza Kitchen has more than 120 restaurants in 10 countries. But at one point, CPK existed only in a single storefront on South Beverly Drive.<\/p>\n

Rosenfield recalled the restaurant’s early days in Beverly Hills as “hectic,” with actress Shirley MacLaine becoming its first customer on opening day.<\/p>\n

“Even before we opened, we knew we had a blockbuster on our hand. We created barbecue chicken pizza. And in the early days of CPK, it was complete craziness. Everybody was coming for barbecue chicken pizza,” said Rosenfield. His book, “The California Pizza Kitchen Story: How Two Federal Prosecutors Changed the Way America Eats Pizza,” was released July 21.<\/p>\n

Rosenfield and Flax employed a real estate strategy that helped expand CPK’s reach, opening restaurants in and around shopping malls.<\/p>\n

“CPK also had a hand in changing the way America eats because we were pioneers in going into upscale shopping centers around America at a time when\u2026 there was all fast food,” Rosenfield said. “We brought this polished, casual dining to the best malls in America.”<\/p>\n

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California Pizza Kitchen located at the Simi Valley Town Center April 12, 2010.<\/span> (Al Seib\/Los Angeles Times via Getty Images \/ Getty Images)<\/span><\/p>\n<\/div>\n<\/div>\n

After Rosenfield and Flax grew CPK to more than 200 locations worldwide, the pizza giant was acquired for $470 million by private equity firm Golden Gate Capital in 2011.<\/p>\n

‘MCDONALD’S CHANGED THE COURSE OF MY LIFE’: CONGRESSMAN SELLS BUSINESS HE BUILT SINCE HIS TEEN YEARS<\/strong><\/p>\n

At the time of the acquisition, the \u00a0San Francisco-based firm described itself as “one of the most active acquirers of leading brands in the restaurant and retail sector.”<\/p>\n

Nine years after Golden Gate Capital acquired the chain, CPK filed for Chapter 11 bankruptcy protection on July 30, 2020, after the COVID-19 pandemic compounded its existing financial troubles.<\/p>\n

Rosenfield, however, told Fox News Digital he believes CPK’s troubles began before the bankruptcy filing, arguing that Golden Gate Capital damaged the culture he and Flax had spent decades building.<\/p>\n

“As founder, it’s hard to sit back because I had no role in it whatsoever. So, we’re armchair quarterbacks looking from the outside,” he said.<\/p>\n

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A California Pizza Kitchen location in Los Angeles on June 28, 2005.<\/span> (Frazer Harrison\/Getty Images for Los Angeles Magazine \/ Getty Images)<\/span><\/p>\n<\/div>\n<\/div>\n

“I believe that they damaged the culture from day one. They wanted to remake it in an image different than we had remade it in. And in the meantime, it wasn’t successful,” the co-founder continued. “And it continued to decline on that basis, unfortunately. As I said, while we sat and watched it, and then it was ultimately driven into bankruptcy.”<\/p>\n

Golden Gate Capital declined Fox News Digital’s request for comment.<\/p>\n

California Pizza Kitchen emerged from bankruptcy in November 2020, and Rosenfield, who said he still dines at CPK every several weeks, is optimistic about the chain’s future under new ownership that he believes is “committed” to restoring the brand’s success.<\/p>\n

The acquisition of California Pizza Kitchen (CPK) by New York-based Consortium Brand Partners was announced in December 2025 for a deal valued just under $300 million. Rosenfield said he is “thrilled” with the direction the restaurant is headed in under the new ownership.<\/p>\n

“I believe they want to bring the brand, not only to its former glory, but to new glory,” said Rosenfield. “I have confidence in this team. And for the first time in all these years, my partner, Larry Flax, and I are very excited about where it could go.”<\/p>\n

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Rosenfield and Flax at the Redondo Beach\/South Bay Galleria California Pizza Kitchen on Jan. 15, 2008.<\/span> (Allen J. Schaben\/Los Angeles Times via Getty Images \/ Getty Images)<\/span><\/p>\n<\/div>\n<\/div>\n

CLICK HERE TO DOWNLOAD THE FOX NEWS APP<\/strong><\/p>\n

Rosenfield reflected on the legacy he and Flax built from a small, leased space in Beverly Hills, telling Fox News Digital that the 41-year-old restaurant chain “accomplished” exactly what they envisioned from the beginning.<\/p>\n

“I love that everybody has a CPK story. That’s what drove me to do the book,” the co-founder said. “It’s accomplished what we wanted. Grandparents, parents, kids all have a place that they can all go to and agree to go to.”<\/p>\n

“While I said that I believe that they did damage to the culture in the years past, I think the food has been incredibly consistent. And I’ve always been extremely, I’m extremely proud of the brand,” Rosenfield said.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

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