How Xabi Alonso hiring has impacted Chelsea’s search for new front-of-shirt sponsor

Chelsea fans protested on the walk to Wembley at Saturday’s final, with a number of issues they have with BlueCo being communicated.

Xabi Alonso’s first words as Chelsea manager!

What are you expecting from Alonso’s first season in charge?

One of their big failings has been to do with front-of-shirt sponsorship, and the loss of revenue the club has endured during time when they have not had a deal sorted.

Despite this, there is likely more confidence in the club that things will take a positive turn in this department. Journalist Simon Phillips has claimed that the news of Alonso’s hiring has been encouraging for potentially interested companies.

He said on his Substack: “I’ve also heard that sponsors that Chelsea have been in talks with have already been very encouraged by the Alonso news, so that will help there too.”

The Blues currently have IFS on the front of their shirts, however that is only a deal that is expected to last until the end of the season.

It’s going to be a big summer for Xabi Alonso and Chelsea!

Chelsea under financial pressure this summer

Chelsea’s financial situation is under more scrutiny than normal after they were sanctioned by UEFA last summer, and forced to sell before they could buy.

With the Blues missing out on Champions League football, there have been worries that they may need to make some big sales before Alonso even gets a chance to work with his players.

Financial expert Adam Williams predicted that even Europa League qualification wouldn’t be enough to stop Chelsea needing to make a big sale at the end of the season.

Enzo Fernandez has been strongly linked with a move away from the club at the end of the season, although has already been named as one player Alonso doesn’t want to depart.